[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.necteme.cz\/jak-vyuzit-workflows-v-mailerlite-k-dokonale-segmentaci-mailing-listu\/#Article","mainEntityOfPage":"https:\/\/www.necteme.cz\/jak-vyuzit-workflows-v-mailerlite-k-dokonale-segmentaci-mailing-listu\/","headline":"Jak vyu\u017e\u00edt workflows v Mailerlite k dokonal\u00e9 segmentaci mailing listu","name":"Jak vyu\u017e\u00edt workflows v Mailerlite k dokonal\u00e9 segmentaci mailing listu","description":"Mezi jedny z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch poskytovatel\u016f slu\u017eeb emailov\u00e9ho marketingu pat\u0159\u00ed Mailerlite. Jak ji\u017e n\u00e1zev napov\u00edd\u00e1, p\u016fvodn\u011b se m\u011blo jednat o velmi jednoduch\u00fd n\u00e1stroj. Postupem \u010dasu v\u0161ak doch\u00e1zelo k nejr\u016fzn\u011bj\u0161\u00edm vylep\u0161en\u00edm, d\u00edky \u010demu\u017e dnes sv\u00fdmi funkcemi m\u016f\u017ee sm\u011ble konkurovat nejv\u011bt\u0161\u00edm hr\u00e1\u010d\u016fm na trhu. \u00a0 Mezi jej\u00ed nejsiln\u011bj\u0161\u00ed str\u00e1nky pat\u0159\u00ed zp\u016fsob automatizace emailov\u00fdch kampan\u00ed. V p\u0159\u00edpad\u011b Mailerlite […]","datePublished":"2019-05-16","dateModified":"2023-05-09","author":{"@type":"Person","@id":"https:\/\/www.necteme.cz\/author\/#Person","name":"","url":"https:\/\/www.necteme.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"necteme.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.necteme.cz\/wp-content\/uploads\/img_a345162_w1983_t1558865589.jpg","url":"https:\/\/www.necteme.cz\/wp-content\/uploads\/img_a345162_w1983_t1558865589.jpg","height":0,"width":0},"url":"https:\/\/www.necteme.cz\/jak-vyuzit-workflows-v-mailerlite-k-dokonale-segmentaci-mailing-listu\/","wordCount":421,"articleBody":"Mezi jedny z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch poskytovatel\u016f slu\u017eeb emailov\u00e9ho marketingu pat\u0159\u00ed Mailerlite. Jak ji\u017e n\u00e1zev napov\u00edd\u00e1, p\u016fvodn\u011b se m\u011blo jednat o velmi jednoduch\u00fd n\u00e1stroj. Postupem \u010dasu v\u0161ak doch\u00e1zelo k nejr\u016fzn\u011bj\u0161\u00edm vylep\u0161en\u00edm, d\u00edky \u010demu\u017e dnes sv\u00fdmi funkcemi m\u016f\u017ee sm\u011ble konkurovat nejv\u011bt\u0161\u00edm hr\u00e1\u010d\u016fm na trhu.\u00a0Mezi jej\u00ed nejsiln\u011bj\u0161\u00ed str\u00e1nky pat\u0159\u00ed zp\u016fsob automatizace emailov\u00fdch kampan\u00ed. V p\u0159\u00edpad\u011b Mailerlite byste nap\u0159\u00edklad t\u011b\u017eko hledali klasick\u00fd autoresponder. V\u0161e se \u0159e\u0161\u00ed p\u0159es takzvan\u00e9 workflows. Jak funguj\u00ed?\u00a0V okam\u017eiku vytv\u00e1\u0159en\u00ed nov\u00e9ho workflow se stanete tak trochu program\u00e1torem. Nebudete se v\u0161ak kv\u016fli tomu muset u\u010dit \u017e\u00e1dn\u00fd programovac\u00ed jazyk. V\u0161e prob\u00edh\u00e1 p\u0159es p\u0159ehledn\u00e9 online rozhran\u00ed.\u00a0V prvn\u00ed \u0159ad\u011b budete pot\u0159ebovat vytvo\u0159it podm\u00ednku, po jej\u00edm\u017e spln\u011bn\u00ed se workflow aktivuje. Pokud bychom nap\u0159\u00edklad cht\u011bli vytvo\u0159it klasick\u00fd autoresponder, mohli bychom nastavit, aby se workflow aktivovalo 24 hodin pot\u00e9, co se u\u017eivatel p\u0159ihl\u00e1s\u00ed k odb\u011bru na\u0161eho newsletteru.\u00a0Nemus\u00ed v\u0161ak z\u016fstat pouze u jedn\u00e9 podm\u00ednky. P\u0159\u00edjemce newsletteru lze na z\u00e1klad\u011b r\u016fzn\u00fdch krit\u00e9ri\u00ed rozd\u011blit do segment\u016f a s t\u011bmi n\u00e1sledn\u011b pracovat. V praxi to znamen\u00e1, \u017ee nap\u0159\u00edklad po uplynut\u00ed 3 dn\u016f od p\u0159edchoz\u00edho newsletteru za\u0161leme chovatel\u016fm ps\u016f slevov\u00fd kup\u00f3n na ps\u00ed krmivo, milovn\u00edk\u016fm ko\u010dek nab\u00eddku ko\u010di\u010d\u00edch granul\u00ed a tak d\u00e1le.\u00a0Pokud naopak si u\u017eivatel na\u0161i zpr\u00e1vu nep\u0159e\u010dte v p\u0159edem ur\u010den\u00e9m \u010dasov\u00e9m intervalu, spr\u00e1vn\u011b nastaven\u00e9 workflow mu dok\u00e1\u017ee automaticky zaslat p\u0159ipom\u00ednku.\u00a0Na z\u00e1klad\u011b chov\u00e1n\u00ed ka\u017ed\u00e9ho odb\u011bratele newsletteru m\u016f\u017eeme p\u0159i\u0159azovat hodnoty do u\u017eivatelsk\u00fdch pol\u00ed a s jejich pomoc\u00ed je\u0161t\u011b podrobn\u011bji segmentovat. Pokud u\u017eivatel nap\u0159\u00edklad klikne na konkr\u00e9tn\u00ed odkaz, m\u016f\u017eeme vytvo\u0159it dal\u0161\u00ed podm\u00ednku, d\u00edky n\u00ed\u017e mu za\u0161leme je\u0161t\u011b l\u00e9pe zac\u00edlenou nab\u00eddku.\u00a0Zjist\u00edme-li t\u0159eba, \u017ee odb\u011bratel ze segmentu chovatel\u016f ps\u016f se zaj\u00edm\u00e1 o jejich v\u00fdcvik, existuje re\u00e1ln\u00e1 pravd\u011bpodobnost, \u017ee by mohl pot\u0159ebovat nejen ps\u00ed krmivo, ale t\u0159eba i knihu obsahuj\u00edc\u00ed rady zku\u0161en\u00fdch cvi\u010ditel\u016f. A tu mu m\u016f\u017eeme v n\u011bkter\u00e9m z n\u00e1sleduj\u00edc\u00edch email\u016f nab\u00eddnout.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak vyu\u017e\u00edt workflows v Mailerlite k dokonal\u00e9 segmentaci mailing listu","item":"https:\/\/www.necteme.cz\/jak-vyuzit-workflows-v-mailerlite-k-dokonale-segmentaci-mailing-listu\/#breadcrumbitem"}]}]